DIEGO IGNACIO
ROMERO GALLEGO
Creative & Strategic Director
EXECUTIVE & STRATEGIC PROFILE
Industrial Designer with over 10 years of experience leading the conceptualization and development of BTL projects, ephemeral architecture, interior design, and P.O.P. Executive profile focused on creating visual simulations and exhibition space renders. Expert in articulating marketing strategies with product design and production, integrating advanced workflows with 3D modeling tools and Artificial Intelligence to optimize creative design tasks. Strong competencies in software creation and implementation, web application development, and interactive digital platforms, combining design vision with technical capability to take digital products from concept to production deployment. Solid research and conceptual foundation focused on critical analysis of environments and urban spaces.
WORK EXPERIENCE
Sualab.art
General Director / Digital Agency Director | 2024 – Present
- Strategic & Creative Direction: Integral leadership of the digital agency, defining business vision, creative standards, and methodologies.
- Team Management: Supervision of multidisciplinary teams, articulating talent in design, development, and strategy.
- Innovation: Implementation of advanced workflows integrating Artificial Intelligence to enhance creative processes.
- Business Development: Key account direction and client management.
TOC producciones
Lead Designer / Design Director | February 2024 – Present
- Project Leadership: Conceptual and technical direction of design projects ensuring viability and visual coherence.
- Creative Management: Design team supervision, standardizing internal processes.
- Strategic Articulation: Direct intervention in decision-making for complex projects.
STRAZA
Point of Sale Experience Director (Retail & BTL)
- Project Direction: Leadership in experience design for global brands such as DIAGEO and GWS.
- Integral Strategy: Comprehensive direction of On trade and Off trade projects.
- Ephemeral Architecture: Creation and conceptualization of events, stands, and P.O.P. projects.
EVOFORMA
Senior Designer & BTL Project Lead
- BTL Design & Set Design: Development of stands, set design, and brand activations.
- Management: Technical and creative coordination ensuring proper execution.
Lotengo Events & Productions
Senior Designer & BTL Project Lead
- Creative Direction & Production: Project leadership in commercial furniture.
- Key Accounts: Execution for highly recognized brands in beauty and food industries.
TOOLS & TECHNICAL SKILLS
Art Direction & 3D
Graphic Design
Software Development
Innovation & Technologies
EDUCATION & TRAINING
Industrial Design (Professional)
2018 | Universidad Nacional de Colombia — School of Industrial Design (Faculty of Arts)
Outstanding Research: Author of a monograph on urban furniture, focused on theoretical and critical analysis of furniture in the city of Bogotá.
Languages
2009 | Universidad Nacional de Colombia, Language Institute
Secondary Education
2008 | IPARM (Universidad Nacional de Colombia)